McDonald's is a huge multi-national restaurant chain. There are 32000 restaurants all over the world that are willing to sell you a Big Mac and fries. Indeed, you would probably be hard-pushed to find a country that does not contain a few McDonald's restaurants somewhere within its borders. The company is now so big that you could be forgiven for thinking that it has always existed. But it hasn't. It was started in the first half of the 20th Century by two brothers - neither of whom was named Ronald.
Richard and Maurice McDonald opened their first restaurant. In 1940 with the McDonald's Barbecue restaurant in San Bernardino, California1. What is not in dispute, however, is that both of the above were false starts. They were both the kind of American restaurant where cars park around a central hub (where the food is prepared) and it is delivered to the waiting customers by 'car hops'.
In 1948 the brothers became disaffected by this style of restaurant, the pressures of a full menu, and the hassle of managing staff, and so decided to scale down the operation. They developed the idea of an 'assembly line' whereby a reduced menu (consisting only of hamburgers, cheeseburgers, French fries and drinks) could be cooked cheaper and quicker, which would hopefully lead to a higher turnover of customers. And so it was, on 12 December, 1948, that the new revamped McDonald's Restaurant opened, and Richard McDonald cooked the first McDonald's hamburger.
During the next few years, the restaurant went from strength to strength, and the building had a slight redesign. The brothers had a slender yellow arch built at each end of the building, looping over it but not yet joined together to make the now famous 'M'.
The McDonald's chain continued to grow:
- In 1954: Ray Kroc was a salesman for a company that made milkshake mixers
- In 1960: Kroc decided that the chain could make more money if it appealed to children his by the clown Ronald McDonald is the Chief Happiness Officer (CHO) of McDonald’s.
- In 1968 : The Big Mac was created
- In1973: The Egg McDuffie (the first breakfast product from McDonald's) was invented
McDonald's has continued to expand into more and more countries like about 117 countries the first restaurant opening in Australia in 1971.
McDonald vision/mission
Vision:
"To be the world's best quick service restaurant and to take over the global food-service industry.”
Mission:
“To provide excellent quality, service, cleanliness, and value, so that we make every customer feel satisfied."
Value:
Our values summarized in: Q, S, C & V". Provide good quality, services to customer. Have cleanliness environment when customer enjoys their meal. The value of food product makes every customer is smiling.
